Our workshops
“How do we use our communication channels more efficiently? We know how to reach our customers, but how do we really (really) gain their interest?”
Leave your mark
Message mapping workshop
Problem: you’re having trouble connecting with your audience or customers.
Goal: make the connection between your message(s) and your audience(s).
Outcome: a message mapping matrix.
We can discuss other deliverables, depending on your content needs. A few examples:
information architecture
boilerplate texts
baselines
company presentations
“How do we set up a communication workflow to guide our audience in the right direction? And what IS the right direction?”
All roads lead to Rome
A content strategy workshop
Problem: your communication is scattered all over the place, without a clear sense of direction. You don’t get your audience where you want them, because there’s no logical pathway to what you have to offer.
Goal: your content road network should lead to your destination. This can be a product, a service or information.
Outcome: a flowchart that visualises how your communication channels and messages can lead to your goal, whatever it is. Let’s call it Rome.
“What your audience wants to know and what you want to tell them are rarely the same thing.”
Most businesses stumble upon the same problems when dealing with changes. You have loads of content, but don’t know how to present it in a logical way. Or you have no workflow to produce content. Or another key issue: you know very well what you want to say to your customers, but they‘re not interested in your message.
What we’ve learned over the years, is that content is the basis of your communication, and nothing else. Everything starts from there. Yes, also the tech specs and setup of your new website, or budget decisions about marketing and communication. Be mean and lean, not only in your production processes, but also in your communication strategy.